Selling on Facebook with Shopify: 6 Facebook Ads to Get More Customers

Shopify business owners and Facebook advertisers have lots of great targeting options and campaigns to choose from.

Businesses and brands of all sizes use Facebook to promote their products, introduce their brand, and grow their business.

While having access to tons of advertising options is an entrepreneur’s dream come true, it can also make getting started an overwhelming task. If you are having some troubles, check out these six types of Facebook ads for selling on Facebook with Shopify.

1.Abandoned Cart Ads

Did you know that around 70% of shoppers abandon their carts? For every ten people who add products to their shopping cart, seven of them will leave your store without purchasing. So, the question is - how do you get these shoppers back to your website so they can complete the purchase? There are a few things you can do. With retargeting, you can create a personalized Facebook ad, targeting these individuals. These ads usually offer an incentive, for example, free shipping, 10% off, and etc. According to experts, using a fun video for this type of Facebook ad delivers great results.

selling with facebook

2. Dynamic Ads

Dynamic Ads connect your Shopify’s store product catalog with your Facebook account. When someone visits your website and logs into Facebook, they will see an ad that features the same product they were looking at in your store. The ad they see on Facebook is personalized.

Multi-product Facebook ads are dynamic ads that promote multiple products from your Shopify store. Each product has its own destination URL, caption, and image.

According to Facebook, business owners who use this type of add have a 30-50% decrease in cost per acquisition and 20-30% in CPC or cost per click.

Carousel ads are great for custom audiences. This type of ad can help you promote a more targeted collection of products based on who will be seeing and purchasing it.

If you have product categories, you can create carousel ads for all of your categories and show them to people who have visited your pages within the equivalent category.

In order to create a dynamic ad, you need to use the Product Catalog Sales ad adjective.

Dynamic ads are great because:

  • They are incredibly personalized
  • Campaigns can run indefinitely
  • You can achieve multiple goals
  • Improved results in no time
social media marketing

3. Lead Ads

Lead ads make the process of collecting emails and building an email list super easy. With this ad, your potential customers can sign up for an email with a little effort to like or share a post. The best thing about this type of ad is that Facebook auto-populates fields that potential customers would have to fill out manually. This has proven to reduce friction. If you are interested in growing your email list, leads ads are an excellent option. We recommend you to use Zapier and connect your ad with your email service provider. New contacts will be added to your list and entered into an automated workflow, once they are created.

4. Current Customer New Product Ads

Did you know that around 70% of shoppers abandon their carts? For every ten people who add products to their shopping cart, seven of them will leave your store without purchasing. So, the question is - how do you get these shoppers back to your website so they can complete the purchase? There are a few things you can do. With retargeting, you can create a personalized Facebook ad, targeting these individuals. These ads usually offer an incentive, for example, free shipping, 10% off, and etc. According to experts, using a fun video for this type of Facebook ad delivers great results.

ecommerce business

5. Customer Thank-You Ads

Business owners have this habit or putting all of their promotional and marketing efforts into turning visitors into paying customers and stopping there. Believe it or not, this is a huge mistake. It is easier to turn a first-time customer into a loyal buyer than it is to turn a lead into a first-time customer. Also, it is more expensive to generate a sale from a new customer than it is to retain the existing one. This is where customer thank-you ads come to the rescue. After purchase, new customers will notice an ad featuring a video of you personally thanking them for making a purchase. These ads can generate more engagement, as well as, organic reach than any other ad. The goal of this ad is to build brand loyalty and improve customer satisfaction. You can turn a large number of your customers into loyal buyers, within 2-3 days of their first purchase.

6. New Traffic (Potential Customers) Generation Ads

Retargeting is an excellent strategy, but unless you are driving traffic to your Shopify store, it won’t be effective.

It is a good idea to have a Facebook ad driving potential new customers to your Shopify website. We can call this type of campaign a first touch point ad. Why?

Well, because it is likely the first time a potential customer seeing the ad has heard of your brand.

It is confirmed that this ad has a lower CTR or click-through-rate and higher CPC or cost-per-click than retargeting ads because you don’t really know as much about the people seeing your ads.

There are a few ways you can improve the performance of the ad and decrease the cost:

  • Start with a lookalike target group - Create a lookalike target group. This group will contain Facebook users who match your current customers.
  • Use Audience Insights - Audience Insights allow you to learn more about a wealth of demographic, interest, and behavioral data on all Facebook users.
  • A/B test - For a new ad, create two-three copy options and two-three creative options. Test these on multiple audiences. There is no need to invest a lot of money to do this right. You can start by investing a few dollars and then analyze the results.

So, what do you think about these Facebook strategies? Are you going to try any of these Facebook ads?

It is time to take your Shopify store to the next level, attract new customers, and double your sales.