Shopify business owners and Facebook advertisers have lots of great targeting options and campaigns to choose from.
Businesses and brands of all sizes use Facebook to promote their products, introduce their brand, and grow their business.
While having access to tons of advertising options is an entrepreneur’s dream come true, it can also make getting started an overwhelming task. If you are having some troubles, check out these six types of Facebook ads for selling on Facebook with Shopify.
Dynamic Ads connect your Shopify’s store product catalog with your Facebook account. When someone visits your website and logs into Facebook, they will see an ad that features the same product they were looking at in your store. The ad they see on Facebook is personalized.
Multi-product Facebook ads are dynamic ads that promote multiple products from your Shopify store. Each product has its own destination URL, caption, and image.
According to Facebook, business owners who use this type of add have a 30-50% decrease in cost per acquisition and 20-30% in CPC or cost per click.
Carousel ads are great for custom audiences. This type of ad can help you promote a more targeted collection of products based on who will be seeing and purchasing it.
If you have product categories, you can create carousel ads for all of your categories and show them to people who have visited your pages within the equivalent category.
In order to create a dynamic ad, you need to use the Product Catalog Sales ad adjective.
Dynamic ads are great because:
Retargeting is an excellent strategy, but unless you are driving traffic to your Shopify store, it won’t be effective.
It is a good idea to have a Facebook ad driving potential new customers to your Shopify website. We can call this type of campaign a first touch point ad. Why?
Well, because it is likely the first time a potential customer seeing the ad has heard of your brand.
It is confirmed that this ad has a lower CTR or click-through-rate and higher CPC or cost-per-click than retargeting ads because you don’t really know as much about the people seeing your ads.
There are a few ways you can improve the performance of the ad and decrease the cost:
So, what do you think about these Facebook strategies? Are you going to try any of these Facebook ads?
It is time to take your Shopify store to the next level, attract new customers, and double your sales.