For anyone that is starting an ecommerce website, experienced or a beginner, coming up with something that looks professional can be really challenging. Getting a designer to help you design a custom website is always a possibility, but the price is not something that everyone can afford and in those cases a great, free ecommerce website builder is the next best thing. One of the most popular in the USA is Wix and while there are a lot of things that make this builder amazing, as is the case with most things there are also some things that make it less than perfect. Today we are going to discuss some of the pros and cons on using Wix as your ecommerce website builder, so keep on reading to find out more.

The free plan comes with ads

As with most ecommerce website builders that are advertised as free, there is always a catch that the people behind the builder put in place just so they can get some extra money out of their users and in this case that catch is the ads. When you are using the free plan that Wix offers the downside of it is that you will have to deal with their branding on each page as well as in your URL. Now, getting rid of this branding will only cost you $10 a month, but seeing as how for some startups even that is a lot of money on a monthly bases we definitely consider this one a con.

This ecommerce website builder is best when used by small stores

To be honest, we are not sure whether this is a con or a pro, simply because it all depends on the size of the business that you have, but the fact is that Wix is a lot better suited for smaller businesses than it is for large or even medium-sized ones. If you are only planning on selling a few different products on your ecommerce, then a Wix website will work perfectly, but if you have more global ambitions then this is not the builder for you. Another thing to keep in mind is that there is no way for a Wix website to grow as your business grows from small to large which means that you may have to switch websites at some point if that if growing your business is a goal.

It’s really easy to use

Probably one of the things that make people in the USA love WIx as a free ecommerce website builder is the fact that it’s really easy to use and that is mostly because of the drag and drop interface that it has which allows even the most inexperienced user to design a professional looking ecommerce website. Another great thing is that this is one of the most innovative builders of t’s kind and is always ahead of the competition when it comes to innovations and even people on the free plan will always get the best new tools before anyone else does.

As you can see, the pros and cons are both there when it comes to Wix and it is now up to you to figure out whether this is the right free ecommerce website builder for you. The great news is that even if you decide that Wix isn’t the way to go for you, there are still tons of free options in the USA that you can get your hands on and all you have to do is a bit more research.