5 Essential Features Online Buyers Require from Online Store Websites

 

 

If you want to provide a positive and unforgettable shopping experience, you need to make sure you offer these 5 essential features that online buyers would like to see on an online store website!

If you are running an online store or an ecommerce site, you need to be familiar with these 5 essential features that online shoppers would like to see on online store websites when purchasing online.

There is absolutely no doubt that the internet has conquered the world. Today, almost everything can be found and purchased online. We can all agree that the internet has simplified almost all aspects of our everyday life and shopping online is just one of the areas where comfort and convenience shine. In today’s world where many of us seem to appreciate money and time, buyers are starting to do most of their buying on the web. If you are a seller or a business owner who is trying to attract new customers, this is just another sign that you must establish an online presence and create your own site. During the process, you must make sure your online store website is equipped with these important features:

1. Mobile design – The online buyers look for comfort, convenience, and an instant access to your new online store, regardless of the device they are using. Your online store should be created on a customizable and highly responsive design template and the features need to be available to all shoppers at all time, from absolutely anywhere.

2. Free or affordable shipping options – According to one research, more than 80% of the online buyers agree that free shipping is probably the most important factor of checking out online or purchasing a certain product. A lot of shopping carts are abandoned and the buying process is not completed because of an unexpected shipping fee. So, if you want more customers to visit your store and buy your products, you must offer free or affordable shipping options.

Since October 2016 I am a customer and I am more than compliant of the service, the very special attention, the quality of service excellent and the support very but very good and I always recommend them since my site has never had problems thanks to you.- From I am already very grateful for all the attention they gave me. Santiago Velez

Since October 2016 I am a customer and I am more than compliant of the service, the very special attention, the quality of service excellent and the support very but very good and I always recommend them since my site has never had problems thanks to you.- From I am already very grateful for all the attention they gave me. Santiago Velez

3. Advanced search functions and navigation – Analyze your online store and see if it is user-friendly. It is important your website to look modern, professional, simple, and user-friendly at the same time. You can ask your closest friends and family to analyze your ecommerce site as well and give you feedback on it. This effective and simple method is usually overlooked, however, it is very important. Your ecommerce site should be designed in a way that makes it super easy to buy. The ecommerce solution you select to create your online store with should help you and guide you through the process. If your ecommerce service provider is not giving you the tools you need, it is definitely a time to upgrade to another service provider. Search options, as well as, navigation are really important in the online world. Search functionality should give online buyers suggestions on the things they are looking for.

4. High-quality photos and image options – Your product photos will influence online buyers in ways that will motivate them to purchase something or drive them away, so it will be better if you use high-quality photos. The photos on your site should be taken from various points of view so they can give a clearer idea of the product you sell. Also, the image options should include zoom, viewing angles, multiple images, and etc.

5. A detailed product description – All products on your website should be described with appealing and vivid content that motivates your visitors to purchase. Don’t forget to include all important details and facts such as size, expiration date, weight, practical uses, manufacturers date, and etc.

These 5 features will keep your visitors happy and help you boost your overall success.